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Fashion trend Celebrate International Bikini Day with The LYCRA Company
Every year on July 5th, we celebrate International Bikini Day, commemorating the anniversary of the introduction of the bikini in 1946 by French designer Louis Réard. This day honors the evolution of swimwear and celebrates the innovations that have made bikinis a staple for many.
Collaboration Killer Jeans Enhances Performance With LYCRA® Fiber
Since its inception in 1989, Killer Jeans, the flagship brand of Kewal Kiran Clothing Limited (KKCL), has set trends and influenced youth culture in India. Now, Killer Jeans elevates its offerings by integrating The LYCRA Company's advanced technologies, marking a strategic partnership that solidifies Killer Jeans' position as a fashion leader and promises to revolutionize the denim industry in India.
Reinventing Workwear: The EssentiaAble Collection by Sapphire Finishing Mills With LYCRA® Fiber
In an era where functionality and fashion are one in the same, workwear as a category is evolving and professionals and consumers alike no longer settle for mundane work clothing; they seek garments that effortlessly blend design and function.
Collaboration Nishat Blurring the Boundaries Collection
The LYCRA Company, in collaboration with Nishat Dyeing and Finishing, Lahore, Pakistan based leading textile manufacturer of high-quality workwear, denim, and technical fabrics, proudly present a groundbreaking capsule collection called ‘Blurring the Boundaries’ redefining functional fashion by addressing the consumer demands for clothing for active on on-the-go lifestyles.