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Why choose LYCRA® FitSense™ technology?
In consumer research, garments made with LYCRA® FitSense™ technology outperformed garments made without it and showed a significant increase in preference and purchase intent. Consumers also indicated they’re willing to pay a premium price for highly functional, ultra-comfortable garments that will enhance their active lifestyle and meet their needs. Explore the benefits for your business below.
Apparel Experts Point to Global Warming as Top Challenge
By Jean Hegedus, Sustainability Director, The LYCRA Company.
The LYCRA Company recently ran a mini survey with apparel industry experts to determine what they believe are the most significant issues facing the world today. The 65 respondents, who are in sustainability, sourcing, and product development roles, also revealed how their companies are tackling these issues.
The LYCRA Company recently ran a mini survey with apparel industry experts to determine what they believe are the most significant issues facing the world today. The 65 respondents, who are in sustainability, sourcing, and product development roles, also revealed how their companies are tackling these issues.
The Impact of Durability and Sustainability on Consumer Behavior
By Jean Hegedus, Sustainability Director, The LYCRA Company
Many fashion companies are integrating garment durability into their sustainable product strategies. In addition to the physical aspects of durability, companies need to consider how to encourage desired consumer behaviors. Designing a durable garment has little sustainable impact unless its owner wears it longer.
Many fashion companies are integrating garment durability into their sustainable product strategies. In addition to the physical aspects of durability, companies need to consider how to encourage desired consumer behaviors. Designing a durable garment has little sustainable impact unless its owner wears it longer.
Fashion trend Explore The Latest Denim Trends and Find Fiber Solutions from The LYCRA Company
The denim consumer has an ultimate desire: the perfect pair of jeans. But denim needs vary by consumer and according to trends. At The LYCRA Company, our goal is to provide solutions for key consumer needs or pain points. As we head into the fall denim season, we want to highlight some of the latest trends in jeans and present the best fibers to add desired functional performance benefits.
Sustainability Recycling Materials, Reducing Waste and Improving Industry Sustainability
By Jean Hegedus, Sustainability Director, The LYCRA Company
The LYCRA Company is hosting a series of global panel discussions with apparel industry experts on critical sustainability issues facing the sector. Today, we examine the industry’s waste problem and reveal the results of a mini brand/retail survey. Previous topics can be found on our Sustainability Thought Leadership page.
The LYCRA Company is hosting a series of global panel discussions with apparel industry experts on critical sustainability issues facing the sector. Today, we examine the industry’s waste problem and reveal the results of a mini brand/retail survey. Previous topics can be found on our Sustainability Thought Leadership page.
Sustainability New Research Reveals Consumers' Understanding of Sustainability in Apparel
By Jean Hegedus, Sustainability Director, The LYCRA Company
This spring, The LYCRA Company commissioned an online study on consumer attitudes related to a variety of sustainability topics. The research took place in the U.S., Germany, Italy, China, and Brazil, with a sample of three thousand adults1. This article provides a brief overview of the results.
This spring, The LYCRA Company commissioned an online study on consumer attitudes related to a variety of sustainability topics. The research took place in the U.S., Germany, Italy, China, and Brazil, with a sample of three thousand adults1. This article provides a brief overview of the results.