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Press release The LYCRA Company announces GRS certifications for it's new LYCRA® EcoMade fiber

The LYCRA Company, a global leader in innovative fiber and technology solutions for the apparel industry, announced its new LYCRA® EcoMade fibers Type 166E and 162E, currently produced in Brazil, have been certified to the GRS (Global Recycled Standard).
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Press release

Press release The LYCRA Company releases legwear trends forecast for Autumn/Winter 2020-2021

The LYCRA Company, an industry leader in developing market-driven innovations for the legwear segment, issued its highly anticipated global trends forecast for Autumn/Winter 2020-2021.
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Press release

Event DNM leverages co-branded marketing tools to drives sales

DNM, a leading Turkish denim producer, has adopted several LYCRA® brand technologies for its Futuretech line of premium performance denim. The new fabric collection features LYCRA® BEAUTY fiber in its Shape Me and Shaped ‘n Relaxed denim and LYCRA® FREEF!T® technology in its E-Z Stretch collection.
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Event

Collaboration Introducing Maidenform Shapewear powered by LYCRA® FitSense™ technology

Maidenform has joined forces with LYCRA® brand to promote its line of shapewear featuring the targeted, lightweight support of LYCRA® FitSense™ technology.
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Collaboration

Collaboration Sondico upgrades to LYCRA® fiber for new range of soccer skins

Sondico, Britain’s soccer brand owned by Sports Direct, the U.K.’s leading sports retailer, has upgraded its new range of Base Core Long Sleeve Base Layers to LYCRA® fiber.
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Collaboration

Event ISPO Munich attendees to get first look at latest LYCRA® brand innovations

The LYCRA Company is gearing up for a ground-breaking 2020 – a year that will include the launch of new fiber technologies for activewear, sportswear and athleisure apparel. Many of these innovations – including LYCRA® FitSense™ technology, LYCRA® MyFit™ fiber and LYCRA® EcoMade fiber – will take centre stage this month at ISPO Munich.
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Event

Collaboration Target's universal thread and LYCRA® brand team up for all denim promotion

Target’s Universal Thread, a women’s apparel and accessories brand grounded in denim, has joined the LYCRA® brand’s annual fall denim co-marketing program.
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Collaboration

Press release The LYCRA Company marks first anniversary as new company

Shares highlights from first year as stand-alone subsidiary of the Ruyi Group
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Press release

Campaign The LYCRA Company launches new trademark protection campaign

The LYCRA Company launches an advertising campaign alerting the legwear industry in Europe to its Zero Tolerance approach to LYCRA® brand infringement.
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Campaign

Event Sustainable solutions for denim showcased at Kingpins Amsterdam

Join representatives from The LYCRA Company at Kingpins Amsterdam, October 23-24, to see our latest market-driven products for denim.
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Event

Press release The LYCRA Company to exhibit newest LYCRA® brand innovations at ISPO Munich

The LYCRA Company, a global leader in developing innovative solutions for the apparel industry, will showcase the most ground-breaking line up of innovations at ISPO Munich in years. Attendees can learn about new LYCRA® FitSense™ technology, LYCRA® 962L fiber, LYCRA® EcoMade fiber and Planet Agenda, The LYCRA Company’s sustainability platform.
LYCRA®
Press release

Collaboration Everlast upgrades to LYCRA® SPORT technology for new performance gear

Everlast, the undisputed leading brand in the world for fighting and fitness equipment, has launched a new line of compression training gear for men and women. The gear has been upgraded to include the best-in-class performance of LYCRA® SPORT technology "Because comfort and performance matter™".
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Collaboration