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Customer spotlight Be the first to discover Piavemaitex’s LYCRA® SPORT certified fabrics for activewear
A tradition of relentless creation of highly qualitative and innovative elastic fabrics is what enabled Italian-based knitter PIAVEMAITEX to become a solid partner for stylists and fashion designers. Passion and innovation are what drive PIAVEMAITEX’s research team, from developping sheer and almost evanescent materials to heavy-gauge technical performance fabrics for the most demanding activewear activities
Voice of the expert Voice of the Expert: David Capdevila on the advantages of LYCRA® SPORT technology
David Capdevila is the market development manager for performance segments at The LYCRA Company. Based in Barcelona, Spain, he is one of the company’s go-to experts on technology solutions for activewear. He led the 2016 relaunch of LYCRA® SPORT technology and envisioned, designed and implemented the groundbreaking PCE™ index.
Why choose LYCRA FREEF!T technology?
THE CHALLENGE: In a recent study* commissioned by The LYCRA Company, female respondents in five countries indicated that important denim purchase drivers were being able to move comfortably in their jeans and lasting shape retention. But the study results showed a sizeable gap existed between women’s expectations and their wearing experience.